E-commerce isn't a lever. It's a system.
I help executives take control of their e-commerce, end to end: strategy, operations, acquisition, and execution.
Leading e-commerce means turning complexity into performance.
As an e-commerce business scales, decisions become structural and management can no longer be fragmented. I help executives bring a clear, global view and sharp trade-offs to the table.
I led the transformation of an e-commerce model from €300K to over €60M in revenue, across a multi-country, multi-team environment, and have run more than 25 advisory engagements for e-commerce companies ranging from SMEs to more established organizations at different stages of growth.
My role is to help executives keep control of their e-commerce business, structure their decisions, and steer growth with method and accountability.
Expertise recognized by the business press
The right level of intervention for each stage
Diagnostic, acceleration or fractional e-commerce leadership: the engagement adapts to your organization's maturity and challenges.
360° Diagnostic
21 days to understand exactly where you stand, what is holding back your growth and which decisions have to be made first.
- A complete reading of your e-commerce and its performance
- The main brakes on growth and profitability identified
- The priority decisions to make in the short and medium term
- A clear, ranked roadmap you can act on immediately
Strategic Intervention
90 days to take back control, tackle the priority topics and put the whole organisation back on a clear growth path.
- The most important business trade-offs are settled
- Marketing, acquisition, conversion and operations are realigned
- Responsibilities, priorities and indicators are clarified
- Decisions are followed through to real implementation
Fractional E-commerce Leadership
3 to 12 months to have genuine senior e-commerce leadership, without immediately hiring an executive in-house.
- E-commerce leadership clearly identified and fully owned
- Continuous steering of growth, profitability and operations
- Fast trade-offs between acquisition, conversion, CRM, offer and organisation
- A trajectory held over time, with aligned and accountable teams
A clear framework, step by step
Each step answers a specific need. Understand. Decide. Act. Steer.
Precise strategic diagnostic (21 days)
Build a global, fact-based read of the real situation. Understand how the system works, identify points of tension, and distinguish what belongs to execution, organization, or strategy.
Objectif : a clear, shared, actionable vision.
Strategic scoping & prioritization
Turn the read into structural decisions. Prioritize what matters, arbitrate key decisions, and define a coherent execution framework.
Objectif : a clear, prioritized, owned roadmap.
Strategic intervention (90 days)
Implement decisions within a controlled framework. Stabilize the situation, realign the organization, and produce concrete results.
Objectif : put the business back on a clear, controlled trajectory.
Fractional e-commerce leadership
Ensure continuity of governance over time. Maintain the vision, arbitrate structural decisions, and give teams a stable framework.
Objectif : guarantee a coherent trajectory over time.
Measurable results. Proven experience.
Trajectories built, responsibilities owned.
Structuring, growth, realignment and turnaround. Always at the heart of the decisions.
Direct stewardship of business trajectories, structural decisions and overall coherence.
Multi-channel allocation, margin control and true acquisition-cost management.
Structuring, arbitrating and steering the key phases of growth and transformation.
What this concretely changes for your e-commerce business
Clearer decisions. Acquisition that genuinely supports the offer. Execution that holds over time. The system gets simpler. Teams gain clarity. Growth becomes more coherent and healthier.
Clear strategic vision
A direction set quickly. You know where to focus your effort, what needs handling now, and what can wait. Less hesitation. More direction.
Operations & logistics realigned
What you sell, you can deliver. Customer promise, internal organization, and flows regain lasting coherence. Less friction. More reliability.
Targeted fractional support
Leadership reinforcement, without adding structural weight. I take charge of governance and trade-offs; your teams focus on execution. Less dependency. More autonomy.
Acquisition aligned with the offer
Every euro spent supports your positioning. No more campaigns disconnected from the product, margins, or operational capacity. Less scatter. More efficiency.
30/60/90-day governance
A rhythm teams can actually follow. Priorities are clear, decisions are tracked, and constant urgency recedes. Less noise. More execution.
Execution tracked and adjusted
Decisions produce effects. What works gets reinforced. What's stuck gets corrected. Less guesswork. More results.
What you won't find with a consultant or a recruiter
Hypergrowth, held together
€300K → €60M in 6 years. 900K customers, 10 countries, and growth that was structured, not endured. Acquisition, logistics, CX, margin: I steered all of it.
25+ active engagements
More than 25 engagements run across 9 different sectors: e-commerce, SaaS, marketplaces, retail, health... I step in where you have to grasp the stakes quickly, settle the priorities and bring execution back to the right level.
Vision + Execution
No recommendations left in a PowerPoint. I clarify, I decide and I move forward with your teams all the way to execution. I step in exactly where advice alone is no longer enough, and where hiring an executive would take too long.
From vision to reality
They trusted me. Here's what they took away from it.
“A remarkable capacity for analysis and synthesis. Complex situations quickly become clear, effective strategies. A very precise reading of what is strategically at stake.”
Still have questions?
Find detailed answers about my methodology, my commitments, and what you can concretely expect from working together.
I'm a fractional executive, not a consultant who delivers a report and disappears. I actually get involved: I understand your numbers, your teams, and your constraints, I structure your priorities, I help you make decisions, I clarify blind spots, I stay with you over time if needed.
LPAdvisory is a unique engagement blending strategic vision, operational governance, and business clarity. I don't just give advice: I help companies see more clearly, regain control of their growth, and put the right action plan in place, at the right pace. My role is simple: help you move faster, with more peace of mind, more structure, and better-informed decisions.
Mainly with SMEs, scale-ups and e-commerce brands facing a growth, structuring or transformation challenge. I step in when a company has to accelerate, bring clarity back to its organisation or temporarily strengthen its e-commerce leadership: a phase of strong growth, a step change, a lack of senior leadership, a transformation or a more complex situation to turn around.
Every engagement starts with the essential: clarity. Clarifying the situation: objectives, tensions, blockers, ambitions. Structuring the action plan: what to do, in what order, at what intensity. Setting things in motion: support, governance, optimization, organization. A pragmatic, fluid approach focused on creating value right away.
No one can guarantee revenue. What I do guarantee: a clearer vision, better decisions, much sharper prioritization, calmer governance, a structure that holds up. Business results follow naturally once strategy and organization are aligned.